Resume: Laila Ali

Financial Advisor App

A financial advisor that automates your most important financial decisions.

Financial Advisor is an application that automates crucial financial decisions, assisting with retirement planning, debt management, mortgage loan applications, and personalized financial advice. Targeted at professionals needing financial literacy, retirement planning, or debt management.

Key Contributions

Led the product design and co-led the frontend development for the automated financial advisory platform, serving 80,000+ users within 4 months of MVP launch.

Spearheaded the redesign of the existing application, enhancing UX/UI and implementing new features
Developed a robust design system and enforced code standardization across the frontend team
Implemented critical features including automated retirement asset allocation, personalized mortgage calculator, and tailored financial advice engine

Challenges Overcome

Improved code quality and consistency by implementing and enforcing standardization
Enhanced application responsiveness and accessibility through mentorship and rigorous implementation
Engineered solutions for complex form state management and data persistence
Optimized API data transformation with utility functions
Improved reliability through unit testing and edge case handling
Boosted scalability and maintainability via documentation and architecture restructuring